{"id":50,"date":"2025-02-09T10:00:00","date_gmt":"2025-02-09T10:00:00","guid":{"rendered":"https:\/\/mandagency.com\/?p=50"},"modified":"2025-02-09T10:00:00","modified_gmt":"2025-02-09T10:00:00","slug":"ux-research-roi","status":"publish","type":"post","link":"https:\/\/mandagency.com\/?p=50","title":{"rendered":"How to justify UX research to a skeptical CFO"},"content":{"rendered":"<p>Shipping without research is a bet that the cost of being wrong is low. For products above a certain scale, that assumption is usually false.<\/p>\n<p>The clearest business case compares the research investment with the cost of building the wrong feature or reworking a failed launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frame UX research as risk reduction, not an abstract design activity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-product"],"_links":{"self":[{"href":"https:\/\/mandagency.com\/index.php?rest_route=\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mandagency.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mandagency.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mandagency.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mandagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50"}],"version-history":[{"count":0,"href":"https:\/\/mandagency.com\/index.php?rest_route=\/wp\/v2\/posts\/50\/revisions"}],"wp:attachment":[{"href":"https:\/\/mandagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mandagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mandagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}